Our brands is our Identity
Back in 1982 when Dimitriadis family started a small business including the first outdoor equipment retail store in Athens, its founders visualized a risky and ambitious plan: To initiate and inspire people to live and enjoy the experience of outdoor activities in the magnificent landscape of Greece.
Since then, the one-store family business turned to one of the leading outdoor equipment providers in Greece, still devoted to the founders’ initial vision.
To provide customers not only with high quality and top performing products but also inspire them to exceed their goals and enjoy the outdoor activities to the fullest.
Building on a decade of product knowledge, experience and expertise, along with investing in human resources, technology and customers relationship, led DIMITRIADIS S.A. during the 90’s to expand its business range in the field of wholesales. The first steps included the distribution of expertized brands in their fields like Campingaz®, Coleman®, Vaude®, Dynastar® and Lange® along with the creation of own brands like HUPA® merely focused on summer outdoor activities.
00’s. The company enters the new millennium, still keeping a leading position in the Greek outdoor business market, owning two strategic retail stores in Athens and establishing a strong connection with the winter-mountain outdoor market by opening a store in Greek's most famous ski resort in Parnassos Mountain and by enriching the wholesale distribution network with more expertized brands.
BUFF®, Cascade Designs®, Rossignol Group®, Reusch®, La Sportiva®, Helly Hansen®, Musto®, CMP®, Deuter®, Marmot®, Petzl®, Klean Kanteen® and more, are included in its brand portfolio and the list is still expanding with new innovative products, strategically chosen.
In Dimitriadis family, we believe in principles such as integrity, passion, and long-term relationships with our employees, partners and consumers, always with optimism for the future and respect for our planet.
Milestones
Every single product that joins our portfolio and every action we take is for us a fundamental stepping stone that contributes to our future evolution. Still, there are some critical paths that guided us in our progress pursuit.
2008- today
2008- today
2000
1992
1992
1989
1982
1982