Hupa is not a brand we import. It is the brand we proudly make — designed and produced by Dimitriadis from over 40 years of experience in the demanding Greek outdoors, to provide complete solutions for your escapes.
Performance, reliability and quality are the core beliefs of our team, always putting the needs and wishes of our customers first.
Our vision
Made for the way we live outdoors.
We believe everyone has the right to enjoy the outdoors freely — and we design every product with that in mind. Built with respect for the environment, combining modern design with everyday usability, Hupa brings people closer to nature in the Mediterranean and beyond.
01Built for here
Designed for the Mediterranean.
From the midday sun to the meltemi, the salt and the sand — Hupa is created for the conditions we know best.
02Tested where it matters
Designed and tested outdoors.
Every Hupa shelter, umbrella, cooler and chair is shaped by real experiences on Greek beaches and campsites.
03Backed by our people
Supported by the team that created it.
Because Hupa is ours, the people who designed it are the ones who support it — with after-sales help from specialised staff and retail partners across Greece.
- 40+
- Years in the Greek outdoors
- 7
- Categories, beach to camp
- 100%
- Built for Mediterranean conditions
Designed & produced by Dimitriadis · Greece
Why choose Hupa
6 reasons to choose Hupa.
Thoughtful design, proven quality and real outdoor experience — for more time, anywhere outside.
Made for real outdoor conditions
From strong sun to meltemi, our products are built to last in Mediterranean climates.
Practical, modern design
Clean, functional designs that make outdoor life easier and more enjoyable.
Reliable quality
Carefully selected materials for long-lasting performance in everyday use.
Closer to nature
We design with respect for the environment and the places we all love.
Support from the experts
After-sales service by our team and trusted partners across Greece.
A Greek brand with heritage
Designed and produced by Dimitriadis, with 40+ years of outdoor experience.
The range
Seven categories. Engineered for summer.
From the first patch of shade to a night under the pines — every category is built on its own materials and technologies.